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Abandoned Water Bottle Campaign

Ever left your water bottle somewhere? You’d be shocked by how many bottles are lost on campus and are never claimed. A new student-led campaign is here to reunite you with your lost bottles, save you money, and keep our campus green!

The Brief

Given to MA Marketing & Advertising students, the brief was to create a poster encouraging students to collect their forgotten water bottles from LUBS reception.

Encouraging Sustainability

The initiative came about as a way to encourage students to be more sustainable. Students were unaware that they could retrieve their reusable water bottles, and were therefore opting to buy another one if they had left it behind. With reusable water bottles taking up more resources and energy compared with making plastic ones, the option to purchase a new one defeated the purpose of being sustainable.

The Winning Design

The posters were put before a panel of judges including industry professional Eve Byram from Emperor marketing agency, and Dr Jennifer Rodley, who started the initial scheme and gave the brief to the students.
MA student Alex Hvass was chosen as the winner.
The Winning Design by Alex Hvass. The poster depicts an anthropomorphised water bottle which looks sad and lonely. The text reads 'Forgetting Something?'

Alex's Creative Concept:

To use an animated image of a reusable bottle left in the corner of a desk; anthropomorphising it to appear lonely, thus tapping into the emotional attachment reusable bottle owners have with their bottles.

The environmental benefits of having a reusable water bottle are defeated if people don’t reuse them. The copy is a way to inform people that forgetting their water bottles could have a worse impact on the environment than purchasing plastic ones.

Sustainability at LUBS

I admire the dedication and work that LUBS are putting in to improving the sustainability of
the university. I think it’s great that the Sustainability Blueprint Team are collaborating with students to drive home their sustainability message and to find innovative ways to make LUBS a greener and more eco-conscious school.

Alex Hvass, MA Student.