An Introduction to Intercultural Communication with China

In this Business Confucius Institute guest lecturer Dr Catherine Hua Xiang will share her knowledge of effective communication in China.

Her new book, 'Bridging the Gap', equips readers with the understanding needed to navigate cultural differences, making their cross-cultural interactions more successful and rewarding.

You can attend this free event online or in-person.

Using relatable case studies and examples, Catherine explains the 'what', 'why' and 'how' of intercultural communication with China, covering topics such as:

• Chinese thought patterns and communication styles
• Digital communication in China
• Chinese cultural values
• How to communicate effectively with Chinese people

Event agenda

Registration and networking (5:00-6:00pm)

Join us in the lower ground floor area of the Esther Simpson Building for refreshments and networking before the talk. This will include:

• A book stall where you can buy the book at the special price of £7.99
• Guzheng performance
• Calligraphy demonstration

Talk and Q&A (6:00-7:00pm)

Networking and book stall (7:00-7:30pm)

Event close (7:30pm)

About the speaker

Dr Catherine Hua Xiang is an established author and applied linguist. She is Head of East Asian Languages at LSE, Programme Director of LSE’s BSc International Relations and Chinese course, as well as UK Director of LSE Confucius Institute for Business London. She is also a consultant to companies wishing to engage with China.